The Tobacco-Free Sports Playbook: Pitching Healthy
Lifestyles to Youth, Teams, and Communities


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Every day, more communities across the county are using sports to help kids say "no" to tobacco and "yes" to better health. The Tobacco-Free Sports Playbook is filled with examples of successful tobacco-free policies, media campaigns, and education programs that we hope will encourage you to think about the many creative and effective ways you can incorporate sports into your tobacco-free activities.
  • If you are with a health department, you already know that the popularity of sports makes it a natural vehicle for you to connect with kids. If you have decided to incorporate sports into your comprehensive tobacco control program, the examples in this booklet will show you the kinds of strategies that have worked well for other health departments. These strategies can help you meet local, state, and national objectives to reduce tobacco use and increase physical activity.

  • If you are a youth coach, you are well aware that your players look up to you. You can use your influence to teach them about the dangers of tobacco and how it affects their performance on the field. This guide will help you educate your players and their parents as, as well as referees and other coaches, about the benefits of being tobacco-free. You also will learn how to adopt tobacco-free policies, promote tobacco-free messages, and form partnerships with others in the community who share these goals.

  • If you are a school administrator, The Tobacco-Free Sports Playbook will help you launch a healthy education campaign to get more kids involved in sports and reduce tobacco use by students as well as faculty, staff, and parents. Learn what stratgies have worked for other schools, hwo to market your campaign, and how to work closely with community partners that share your goals. Such strategies can help you meet your own goals for promoting physical activity and for reducing tobacco use among youth.
  • Table of Contents

    Preseason Preparation

    Policies that Kick Butt:

  • Sacramento, California
  • Carroll County, Maryland
  • Augusta, Maine
  • St. Paul, Minnesota
  • Weston, Florida
  • Concord, New Hampshire
  • Providence, Rhode Island
  • Twain Harte, California

  • Celebrity Athletes as Role Models:
  • New York and New Jersey
  • Wichita, Kansas
  • Minneapolis, Minnesota
  • St. Paul, Minnesota
  • Lincoln, Nebraska
  • Spokane, Washington
  • Enosburg Falls, Vermont
  • Juneau, Alaska
  • Southbend, Indiana
  • Austin, Texas
  • Rochester, New York
  • Phoenix, Arizona
  • Morgantown, West Virginia

  • Successful Sporting Events and Campaigns:
  • Phoenix, Arizona
  • Berryville, Arkansas
  • Indianapolis, Indiana
  • Billings, Montana
  • Augusta, Maine
  • Burlington, Vermont
  • Richmond, Virginia
  • Lincoln, Nebraska
  • Milwaukee, Wisconsin
  • Lansing, Michigan
  • Dover, Delaware
  • Albuquerque, New Mexico
  • West Valley City, Utah

  • Best Offense Is a Good Evaluation:
  • Tallahassee, Florida
  • Indianapolis, Indiana
    Materials that Score:
  • For Kids, Parents, and Schools
  • For Youth Coaches and Referees
  • For Health Departments and Organizations
  • Resources

    Summary of State Activities

    Some Facts About Kids and Tobacco


    Youth Empowerment in Action!
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    University of Missouri - St. Louis
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    St. Louis, MO 63121 USA